affordable european designers 

A large variety of sizes  | Various Styles  | Unique Brands  | European made

We have sourced exclusive fashions from Europe with exclusivity so it may only be featured in our store. We seek affordable European brands, comfort, and casual style along with classic, timeless pieces. 

New clothing always arriving.

browse our current collection: 

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We are happy to help you purchase any items you see here by calling us at 403 982 3252


for everyone

Florence Fashions carries unique European designer clothing, accessories, and exclusive one-of-a-kind pieces.


We want women to love the way they feel, knowing they can express their unique style without breaking the bank.  


We're sure to have something for every style, age, and budget.

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 brands we carry 

The brands we carry in-store vary from European direct brands to European inspired brands and complimentary brands. 

We carry a middle-range price point, high quality, but affordable and stylish.


M made in Italy is a complete lifestyle collection.

Established in 2008, in Montreal – the most European of Canadian cities.

The line features natural fabrics, a variety of prints and textures, comfortable fits; all with an excellent quality/price ratio and proudly “Made in Italy”.


Unique, fashionable and feminine. Made in Italy.


Scotch & Soda celebrates the free spirit of Amsterdam. Endlessly optimistic, we’re inspired by the liberal outlook of our home city, championing individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in our designs.


The Dutch fashion label EsQualo is known for its accessible and simultaneously stylish collections, unique prints, exclusive finishes and high quality are central. The EsQualo woman is confident, tasteful and dares to be unique!


Liu Jo creations span from clothing to jewels, from accessories to jeans, characterized by an extreme femininity and precious details.

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we're social: 

Follow us online to get sneak peeks into our coming lines and new pieces. 

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